New images have surfaced online, revealing one of ITA Airways' new aircraft adorned with the iconic Alitalia branding. Pilotcenter.net News is here to bring you the latest scoop! ITA Airways has long prided itself on being a distinct entity from Alitalia, a fresh startup emerging from scratch. However, it seems that the allure of the classic Alitalia logo was too strong to resist, as recent pictures reveal its revival on the fuselage of an Airbus A350 (registration EI-IFA). The aircraft proudly displays the words "Inspired by Alitalia," paying homage to the heritage of the historic airline.

The unveiling of this new livery comes hot on the heels of Lufthansa Group's recent acquisition of a 41% stake in ITA Airways on February 3, 2025. Despite its rebranding efforts, ITA Airways has always been perceived as the successor to Alitalia, stepping into the role of Italy's national carrier after the latter's bankruptcy. In a strategic move, the Italian government established ITA Airways in 2021, incorporating assets and personnel from the defunct Alitalia. Notably, ITA Airways secured the rights to the Alitalia brand and domain, safeguarding its legacy from potential competitors for approximately €90 million.

Anticipating its partnership with Lufthansa Group, ITA Airways hinted at the resurrection of Alitalia elements back in Q4 2024. Despite Alitalia's history of financial challenges, the brand still holds a special place in the hearts of the Italian public. The fusion of Alitalia's storied past with ITA Airways' fresh approach signals an intriguing convergence of tradition and innovation in the aviation industry. Stay tuned as ITA Airways charts a new course inspired by the timeless legacy of Alitalia!