Korean Air Unveils New Aircraft Livery and Branding Following Asiana Merger

Korean Air, following its successful merger with Asiana, has revealed a fresh look with a new aircraft livery and branding to mark the beginning of a new chapter for the revitalized airline. The first aircraft sporting the updated design, a Boeing 787-10, was captured landing at Seoul-Gimpo Airport on March 10, 2025, in anticipation of the official debut of the revamped branding on March 11, 2025.

The airline’s previous iconic livery, in use for over four decades since 1984, was due for a refresh, presenting a modern twist to align with current design trends in the aviation industry. The new livery sees a departure from the traditional baby blue upper fuselage to a contemporary all-blue scheme with enlarged titles and a sleeker font design.

Retaining its distinctive Taegeuk pattern on the tail, the airline has chosen to simplify and modernize the design, opting for a cleaner and more minimalist appearance. Notably, the airline has dropped ‘Air’ from its name, now presenting itself simply as ‘Korean,' underscoring a shift towards a more streamlined and globally appealing identity.

Korean Air’s chairman, Cho Won-tae, highlighted the significance of preserving the airline’s Korean heritage through the inclusion of the Taegeuk logo in the new branding, emphasizing the importance of maintaining the company's identity amidst modernization efforts.

In line with their rebranding initiative, Korean Air outlined plans to gradually introduce the new visual assets across all touchpoints, including airport facilities, lounges, and in-flight services, over the next few months. Looking ahead, the airline emphasized its commitment to delivering high-quality service as it aims to solidify its position as a key player in the global aviation industry.

Cho reiterated the airline’s focus on quality-driven growth post-merger, emphasizing the consolidation of subsidiary airlines under the Korean Air Group umbrella to optimize operational efficiencies and safety standards. The incorporation of Air Busan and Air Seoul into Jin Air, Korean Air’s low-cost arm, by the end of 2026 reflects the airline’s strategic approach to harnessing synergies and enhancing overall service delivery.

With investments planned for aircraft maintenance and operational capabilities across all merged entities, Korean Air is poised for sustained growth and excellence in service delivery, setting a solid foundation for the future expansion and success of the airline group.