Malaysia Airlines has recently made an exciting announcement, revealing a new partnership that aims to further enhance tourism promotion and boost visitor arrivals to the beautiful city of Paris. The airline has entered into a three-year Memorandum of Understanding (MoU) with Atout France, also known as the France Tourism Development Agency, known for its efforts in promoting tourism in France.

This collaboration comes shortly after Malaysia Airlines relaunched direct flights to Paris-Charles de Gaulle Airport (CDG) on March 22, 2025, reinstating a route it had not flown for nine years. The new MoU sets the stage for Malaysia Airlines and Atout France to work together on various initiatives focused on enriching tourism experiences and promoting travel to France.

Dersenish Aresandiran, the Chief Commercial Officer of Airlines from Malaysia Aviation Group, expressed his enthusiasm about this partnership, stating, "We are excited to collaborate with Atout France to promote travel to one of the world’s most cherished destinations. France is a key market for Malaysia Airlines, and this MoU represents a significant milestone in expanding our reach."

Both parties are enthusiastic about the partnership as they leverage Malaysia Airlines' global network and Atout France's expertise in showcasing French culture to attract more travelers. Agnès Angrand, Atout France Deputy Director, expressed confidence in the collaboration, believing that it will strengthen France's position as a top leisure and cultural destination for travelers from Malaysia and the region.

Through joint efforts, Malaysia Airlines and Atout France aim to enhance the visibility of France in key markets and solidify Malaysia Airlines' reputation as a key airline for travel to this enchanting destination. This partnership not only benefits the airlines and tourism organizations involved but also promises unforgettable experiences for travelers seeking seamless journeys and cultural exploration in France.