SAS, the Scandinavian airline, has just revealed its brand new uniforms for its 9,000 strong workforce, both on the ground and in the air. These sleek and functional outfits are not just a fashion statement but a reflection of the airline's commitment to modernity, inclusivity, and sustainability. In a bid to showcase Nordic aesthetics and pay homage to its longstanding heritage, SAS has carefully curated these uniforms to capture the essence of the airline.

Over its illustrious 80-year history, SAS has had the privilege of collaborating with renowned designers like Christian Dior and Calvin Klein. Kristine Mayer, the SAS Design Director, confidently asserts that the new uniforms are set to become iconic, embodying the essence of modern Scandinavia on a global scale. Pernille Ormholt Vang, the Chief People Officer, sheds light on the significance of this uniform overhaul, marking a transformative moment for the airline.

With SAS making strategic shifts, including moves away from Star Alliance towards Air France-KLM and SkyTeam, this uniform reveal couldn't have come at a more pivotal time. The emphasis on inclusivity, individuality, and sustainability in the new designs underscores SAS's commitment to embracing diversity and environmental consciousness.

Featuring gender-neutral options, trendy sneakers, and allowances for visible tattoos and piercings, the new uniforms offer a fresh take on professionalism while ensuring safety and care remain top priorities. The materials chosen are durable and recyclable, aligning perfectly with SAS's sustainability goals.

As the rollout of the new uniforms kicks off in February 2025, SAS is poised to set a new standard in airline attire, blending style with purpose seamlessly. Stay tuned as SAS continues to redefine itself through these cutting-edge designs, embodying the spirit of modern aviation.