Welcome aviation enthusiasts! The latest buzz in the industry comes from the innovative minds at Saudia Group, in partnership with Riyadh Season 2024, who have propelled the excitement to new heights by unveiling the captivating “BLVD Runway” in the heart of Riyadh city center. This unique event space is unlike anything you've ever seen, featuring not one, not two, but three retired Saudia Boeing 777 aircraft, transformed into a remarkable and immersive experience.

Dive into the world of aviation as you step into a thematic wonderland that mirrors a bustling airport runway. Opened to the public recently, BLVD Runway offers a blend of entertainment, shopping, dining, and interactive experiences that promise to leave you in awe. These Boeing 777 aircraft, now repurposed, serve as the backdrop for a one-of-a-kind setting that is set to redefine your leisure experience.

In a momentous occasion on December 18, 2024, Turki Alalsheikh, the Chairman of the General Entertainment Authority (GEA), was presented with a symbolic aircraft key by Ibrahim Al-Omar, the Director General of Saudia Group, signifying the grand inauguration of this spectacular zone. Al-Omar expressed his pride in being part of this historic collaboration during Riyadh Season, emphasizing the remarkable growth and evolution of the event over the years under the visionary leadership of Turki Alalsheikh.

Covering an expansive area of 140,000 square meters, BLVD Runway boasts 13 retail stores, 13 interactive experiences, and five delightful restaurants. The meticulous process of dismantling, transporting, and reassembling these aircraft, conducted by adept technicians from Saudia Technic, a subsidiary of Saudia Group, was executed seamlessly to bring this vision to life. The journey of these retired aircraft, their extensive service history of 19 years, countless flights, flight hours, and memorable destinations served were shared by endearing flight attendants during the unveiling event, adding a touch of nostalgia and charm to this remarkable venture.

So, prepare to be captivated as you immerse yourself in the enchanting world of BLVD Runway, where the spirit of aviation meets the allure of entertainment, promising an experience like no other. Stay tuned as we unravel more tales from this extraordinary collaboration between Saudia Group and Riyadh Season 2024 - a partnership that will surely make history in the realm of experiential entertainment!