Pilotcenter.net News: SkyTeam, the global airline alliance, has recently kicked off a brand new campaign in preparation for its upcoming 25th anniversary celebration. The campaign, titled "The Priority is You," was launched on March 20, 2025, in collaboration with the creative agency DEPT. This campaign aims to provide a modern interpretation of SkyTeam's fundamental values.

Highlighting their dedication to passengers, SkyTeam expressed, “The priority is you. For 25 years, SkyTeam has been making travel smoother and more seamless, so you can be in the moment every step of your journey. With an eye to the future, our member airlines are as committed as ever to caring more about you.” Previously known for their “Caring More About You” brand manifesto, SkyTeam wanted to underscore this commitment before their anniversary on June 22, 2025.

Evgenia Starkova, the Vice President of Marketing and Sustainability at SkyTeam, unveiled the new brand manifesto, emphasizing the alliance's growth and vision, as well as marking the significant milestone of their 25th anniversary. Starkova expressed, “We are excited to unveil SkyTeam’s new brand manifesto, which reflects our growth and vision while marking the significant milestone of our 25th anniversary year. Partnering with global agency DEPT®, we have designed an up-to-date campaign that shares what SkyTeam means. With a nod to our past achievements, it highlights the future direction of the alliance.”

Starkova further stated, “We continue to focus on innovation in seamlessness, with the customer always at the heart of everything we do.” Acknowledging this new initiative, the SkyTeam member Air France commented, “SkyTeam has always been dedicated to prioritizing our customers, embodying the promise of ‘Caring More About You.’ Today, we’re excited to share its brand-new manifesto, ‘The Priority is You,’ which reaffirms this unwavering commitment to putting our customers first.”

Vietnam Airlines also chimed in saying, “As SkyTeam marks its 25th anniversary this June, the global airline alliance introduces its refreshed brand campaign, ‘The Priority is You.’ This campaign reaffirms SkyTeam’s commitment to delivering seamless travel experiences – from priority services at airports to innovative tools like the Loyalty Benefits Calculator. With Vietnam Airlines as a proud SkyTeam member, we’re dedicated to making your journey as smooth and enjoyable as your destination.”

With its renewed focus on passenger satisfaction and a promise to prioritize customer needs, SkyTeam is all set to embark on its next chapter, shaping the future of travel experiences. #SkyTeam25 #Aviation #Travel.